I was roaming around the University of Chicago Booth School of Business when I stumbled upon an interesting video playing on the bulletin board. First, it was about pitching! Cool! I’m interested. Secondly, it was a female professor talking about pitching. Excellent, I’m ready to see some diversity. I stayed to watch more. Then, as she talked, it got me really, really excited. So much so that I yelled “yes!” repeatedly at the screen. What she said in the video was so true! You are not (just) asking for money; you are building — and going into — a relationship!